From Aspiration to Action: Embracing a Customer-Centric Mindset in Medical Affairs Through Digital Transformation


This white paper is part of DIA’s White Paper Library

A wealth of data exists around customer experience and digital transformation, but only a few papers focus on the pharmaceutical industry or specifically Medical Affairs. That is why the Medical Affairs Digital Strategy Council has developed tangible and solution-oriented insights on how to embrace a customer-centric mindset driven by digital transformation to improve customer experience. Although Medical Affairs engages with multiple customer groups, this white paper focuses on the customer experience of healthcare professionals.

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For more information on publishing your White Paper with DIA, including schedule and pricing, please contact Heej Ko at Heej.Ko@DIAglobal.org.